Pay per Click

PPC or pay per click is a basic concept to understand Digital Marketing

It is the advertising modality on which most Internet campaigns, such as Google advertising, are based. For advertisers, this model was a real revolution, as it allows them to invest money in campaigns whose results can be measured.

A well-applied PPC Marketing can be a very useful tool to obtain sales and attract new customers. Let's take a look at what Pay per click is and what advantages it can have for your business.

If you are thinking of applying an advertising campaign to increase the sales of your business, you can contact us through the contact form or whatsapp and we will receive help today.

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WHAT IS PAY PER CLICK?

PPC or Pay per Click is a Digital

Advertising model in which the advertiser pays an amount of money each time a user clicks on one of its ads. an advertiser pays to place its ads on a website, search engines, social networks, or any digital platform. The price can be fixed or determined by auction. In this type of advertising.

Every time a person clicks on the ad, they will be directed to the advertiser's own website. The idea of a Pay per Click campaign is to buy visits to a given site in order to generate a specific action in users.

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ADVANTAGES OF A PAY PER CLICK CAMPAIGN

The main benefit of PPC is its cost

You only pay for actual results, i.e. when a user clicks on the ad. It is a good online strategy for companies that offer a product or service that is purchased online. You choose the budget you want to invest per ad. The conversion from clicks to sales is simpler and more direct.

You can also monitor your campaign. PPC reveals information about the ad. The number of clicks that have been made or the impressions that it has obtained. If the campaign is not working, changes can be made on the fly.

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